Bojan Blažica

Abstract

Today, User Experience (UX) and Human-Computer Interaction (HCI) tools can provide a competitive advantage that might be key of a company’s business success or failure. In this paper, the awareness and use of these tools among start-ups is examined with a survey. The results hint that there is lots of room for improvement in terms of raising awareness and adoption of tools that help companies deliver better experiences through their products.

[Paper] [Presentation]