Barbara Koroušić Seljak
The paper describes an approach taken by a mobile application eDietetik for the presentation of health- related information that is not allowed to be provided as a health claim. In this case, a mobile device running the application interacts with consumers, translating health-related information in an understandable and unambiguous way. Moreover, it may present an interface between different human stakeholders (i.e. consumers and manufacturers, consumers and healthcare providers, manufacturers and policy-makers).